They are changing what we watch, how we spend our time, what we buy, and how we vote Over the past decade, we’ve seen a significant shift in how people view institutions and established gatekeepers. The media industry has been no exception, and while our business has been challenged, others have seen increased attention and relevance. Led by changes in consumer behavior that accelerated during the pandemic, digital creators, the entrepreneurs who have built businesses through significant online followings, have emerged to shape our culture. They are changing what we watch, how we spend our time, what we buy, and how we vote.
Recently, we’ve expanded the TIME100, the world’s most influential community, to include individuals who work in fields that we believe are shaping the future. Today, we release…
