YOU COULD SAY CRAIG FULLER, the CEO of FLYING Media Group, became a businessman almost by default. He earned a bachelor’s degree in business administration from Baylor University, but his business management and marketing education started much earlier. As a child, his father, Max Fuller, the founder of U.S. Xpress, one of the largest trucking companies in the country, introduced him to the world of business and trucking. As a pre-teen, Craig was one of his dad’s first help-desk technicians. He says the role gave him insight into technology and the business efficiencies it empowers. After graduating from Baylor, Craig went to work for his father full time, creating a new on-demand trucking division, Xpress Direct (XD), at U.S. Xpress. In just two years, XD became the most profitable division…
